Job Information

Nestle Brand Manager - Food in Dubai, United Arab Emirates

POSITION VACANCY

Brand Manager - Food

Location: Dubai

Category: Food

POSITION SUMMARY

When you think Nestlé, what’s the first thing that comes to mind? We might be known as the world’s biggest food and beverages company, but much more goes into the DNA that makes us who we are. From the health and wellness of our consumers, the quality of our products and the passion that drives our employees, there’s always more to life within our fray. As such, we are looking for a passionate Brand Manager to join our dynamic team to work on exciting brands within our Food category.

As the Brand Manager, you will play a vital role in building strong brands that delight target consumers and generate strong business results linked to building brand equity and changing consumer behaviour. If you are passionate about building brands, have a track record of driving growth and are a collaborative team player, we would love to hear from you!

A Day in the Life…

  • Develop an in-depth consumer and shopper knowledge through immersions; in-home visits, shopper observations, focus groups to facilitate decision-making by providing ongoing data and insights.

  • Bring strong digital knowhow to the communication development and media planning process by staying up to date with trends and relevant emerging platforms.

  • Partner with media and communication agencies and work with our eBusiness teams to expand our brand presence and develop compelling content for digital marketing.

  • Monitor and analyze brand performance and brand health, identifying gaps, support needed and providing recommendations for improvement.

  • Support in PFME planning and tracking based on pre-defined budgets, with recommendations to optimize/revise to be submitted to the Marketing Manager/Senior Brand Manager.

  • Drive I/R deployment for both multi-cluster and cluster specific projects in alignment with the I2L governance and working on the launch plans in collaboration with other teams.

  • Own the packaging development process for cluster dedicated SKUs, following the packaging guidelines and coordinate the process within D2D.

  • Collaborate with our Marketing Manager and/or the Senior Brand Manager to develop captivating annual ICP plans in line with brand and category strategy.

  • Plan and execute promotional activities in line with the overall strategy, coordinating with relevant stakeholders for flawless execution.

  • Conduct market visits along with the Commercial Development team to assess competitive landscape, promotional execution, brand activation implementation & identify emerging opportunities and trends.

  • Actively participate in the monthly review with regional team and clusters for inspiration, learnings, and action plans.

What Will Make You Successful…

  • 4-5 years of experience in marketing, which may include some years in other functions, ideally in CDT/Sales at Nestlé or equivalent FMCG with at least 3 years in Marketing.

  • Solid experience in digital marketing.

  • Strong learning agility and project management experience with cross functional teams.

  • Strong communication skills in English (Arabic is a plus).

  • Strong analytical & conceptual ability.

All qualified applicants will be given equal opportunity based on their experience and qualifications against the role requirements. In some geographies, candidates may be given preference according to nationalization requirements in compliance with the country local laws and regulations.