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Job Location: Ho Chi Minh, Vietnam
Job Function: Customer Strategy Planning
We are looking for a strong talent who will shape and align category & commercial plans that will grow the category, our customers, and Unilever for our Home Care Business Unit.
The role reports into Home Care VN CSP Lead, and its main purpose is to:
Localize Category Growth Strategy and Identify growth opportunities that will drive and enable where to play and how to win for Unilever and our customers
Align with Marketing teams on marketing activities and innovation to deliver against channel and category growth opportunities
Drives Channel & Customer execution plan, prioritization, and investments: NRM, Channel Strategy, pricing, promo guidelines, trade investments, and Distribution
Deliver the in-year Commercial Plan and Targets with Market teams (S&OP)
Duties and Responsibilities
Localise Industry Leading Category Growth Strategies
Drive BU input to Category Growth Strategy (CGS).
Collaborate with markets to localise growth stories and roadmap innovation
3-year Channel / Customer led Innovation roadmap
Influence the BU innovation & renovation roadmap (3-year horizon) to deliver against growth opportunities and channel strategy
Inform and Influence Channel & Customer voice into BU
Strategic Customer Planning
Support ‘How to win’ with Unilever through end-to-end joint value creation
Support Joint Business Planning workstreams with our strategic retailers
Deliver the in-year commercial plan and targets with Market teams including:
Defining and executing OKRs
Dynamic Funding Decisions across Markets
TTI Optimization delivering improved ROI
Design the promotional strategy and guidelines
Ensure strategic pricing is set and delivered in the markets
NRM delivery with specific focus on Levers 4& 5.
Landing Big Bets with maximum impact
Customers sell in stories - shopper insight led with customer economic model
Create Channel Execution Look of Success principles for all big bets
Deployment of centralized POSM material to minimize waste & Maximize impact
KPIs:
USG: Innovation / renovation business case, Win the Shelf/ Distribution
GM: Innovation, NRR, 3yr GM roadmap, Premiumization Acceleration, Promo optimization
Market: % Business Winning, Market development, Category Management /Captaincy
Key Skills & Knowledge
Key Skills: Innovation mindset; Commerce channels execution; Commercial Strategy and Business Acumen / NRM; Category Growth Management; Data-Drive Mindset; Customer and Retailer Understanding
Standards of Leadership: Strategic thinking and writing; communication and storytelling; Stakeholder Management; Lateral Influence without Authority; Process Thinking (Discipline); Ability to join the dots and show the big picture
Relevant Experiences
University degree in Marketing, Business, or other relevant area
Commercial and Financial acumen
Ability to influence internal and external stakeholders
Dot connector and Strong problem-solving skills
Prior experience in a Sales, Shopper Insights, Category Strategy and/or Category Mgmt
Unilever es una organización comprometida con la equidad, la inclusión y la diversidad para impulsar los resultados de nuestro negocio y crear un futuro mejor, cada día, para nuestros diversos empleados, consumidores globales, socios y comunidades. Creemos que una fuerza laboral diversa nos permite igualar nuestras ambiciones de crecimiento e impulsar la inclusión en todo el negocio. ¡En Unilever estamos interesados en que cada individuo traiga su 'Whole Self' al trabajo y esto te incluye a ti! Por lo tanto, si necesita algún requisito de soporte o acceso, le recomendamos que nos avise en el momento de su solicitud para que podamos apoyarle a través de su viaje de reclutamiento.
Job Category: Customer Development
Job Category: Développement de la clientèle
Job Category: Ventas
Job Type: CSP Cross-Channel Manager
Industry: UnileverExperiencedProfessionals