Job Information

RELX INC PPC Analyst in Manila, Philippines

Job Summary

To work with the Campaign and/or Marketing Manager, as your mentor and daily contact person, to setup, manage, optimise and maintain the paid search campaigns (PPC) being run out of RX Global . To ensure that they are delivered to brief, that all tracking and tagging techniques are applied consistently using the agreed methodology, and use insights to propose improvements and deliver optimisation

Accountabilities

  • Setup and manage, the paid search activities for RX Globalcampaigns associated with Google Ads, Meta, LinkedIn and other search platforms

  • Maintain and monitor keyword bids, manage daily and monthly budget caps, impression share, quality score and other metrics

  • Provide creative copy suggestions and graphical ad templates

  • Manage Display network placement lists on AdWords and through other contextual advertising platforms

  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other elements of paid search to deliver against brief

  • Provide oversight and manage new paid search campaigns, ad groups, and accounts and support the creation of paid search marketing initiatives

  • Provide oversight, manage, and be able to generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives

  • Keep pace with search engine and PPC industry trends and developments

  • Monitor and administer web analytics dashboards, reports and key reporting tools.

  • Monitor and evaluate search results and search performance across the major search channels

  • Communication to team and management on project development, timelines, and results

    Qualifications/Requirements:

    • Bachelor's degree holder

    • 3+ years of experience in Search Engine Marketing (SEM) and Paid Search (PPC)• Experience in a B2B, International and/or multi-region company is a plus

    • Solid experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools• Proven experience working with popular PPC ad platforms (Google Ads, Meta, LinkedIn)• Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals• Strong analytical skills with an ability to analyse and draw insights from data sets• Good knowledge of excel; comfortable in analysing data sets, formulas and pivot tables• Good verbal and written communication skills• Flexible & Agile working attitude with good problem solving skills• Ability to work to deadlines in a fast-paced environment• Experience developing testing structures and compiling reporting deliverables based on performance

    LexisNexis, a division of RELX, is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form: https://forms.office.com/r/eVgFxjLmAK , or please contact 1-855-833-5120.

    Please read our Candidate Privacy Policy (https://www.relx.com/careers/join-us/privacy) .

RELX is a global provider of information-based analytics and decision tools for professional and business customers, enabling them to make better decisions, get better results and be more productive.

Our purpose is to benefit society by developing products that help researchers advance scientific knowledge; doctors and nurses improve the lives of patients; lawyers promote the rule of law and achieve justice and fair results for their clients; businesses and governments prevent fraud; consumers access financial services and get fair prices on insurance; and customers learn about markets and complete transactions.

Our purpose guides our actions beyond the products that we develop. It defines us as a company. Every day across RELX our employees are inspired to undertake initiatives that make unique contributions to society and the communities in which we operate.