Job Information

ABB, INC. Digital Marketing Manager in NEW BERLIN, Wisconsin

JOB REQUIREMENTS: Digital Marketing ManagerAt ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. Write the next chapter of your ABB story. This position reports to Director, Marketing & CommunicationsYour role and responsibilities Are you a creative and driven professional with a passion for digital marketing? We are looking for a talented Digital Marketing Manager to lead our digital communications strategy. This is an exciting opportunity to make a significant impact in our ABB Drives Division in New Berlin, WI. Position Overview: As the Digital Marketing Manager, you will report to the Director of Marketing and Communications - Drive Products, US. This hybrid role (#LI - Hybrid) offers the perfect blend of remote and on-site work, allowing you to thrive in a flexible environment. You will be mainly accountable for: *Develop and implement comprehensive digital marketing strategies to increase brand awareness and drive traffic to our website. *Manage and optimize online advertising campaigns across various platforms (Google Ads, LinkedIn Ads, etc.). *Collaborate on the development of digital communication strategies, including project roadmaps and KPIs. *Monitor and report on metrics related to marketing automation programs, analyzing results to identify necessary course corrections. *Drive lead generation through digital marketing tactics and manage the lead management pro-cess as it relates to digital marketing activities. *Prospect and target potential leads via social media platforms to expand our reach and engagement. *Support and develop the marketing and sales teams\' awareness and capabilities in Salesforce and marketing automation best practices. *Serve as the digital communications liaison with the Global Motion digital team. Qualifications for the role 5+ years of experience in marketing or a related field, with 3+ years of experience with Par-dot/Marketo or other marketing automation systems and Salesforce.com or any other marketing automation. Proficiency... For full info follow application link. Equal Employment Opportunity and Affirmative Action at ABB Inc. ABB Inc. is an Equal Employment Opportunity (EEO) and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by law. For more information regarding your (EEO) rights as an applicant, please visit the following websites: http://www1.eeoc.gov/employers/upload/eeocselfprintposter.pdf http://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCPEEOSupplementFinalJRFQA_508c.pdf ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/C4D0248CF8944A71