Job Information

Fresenius Medical Care North America Talent Acquisition Digital Content and Analytics Manager in Philadelphia, Pennsylvania

Fresenius Medical Care is hiring a Digital Content & Analytics Manager to join our Global Recruitment Marketing team. Your expertise in content strategy, candidate experience, UX, SEO, and analytics and reporting will play a vital role in enhancing and driving impactful talent attraction initiatives. You’ll collaborate with a talented, engaged team to enable recruitment marketing and employer branding efforts at scale.

BE A VITAL PART OF OUR TEAM.

Careers Site

  • Lead the careers site transformation for Jobs.FreseniusMedicalCare.com in partnership with third-party agency, technical partner, direct team, and global stakeholders, includes UX, content development, stakeholder engagement, and project management and meeting key milestones

  • With technical partner, own career site management including page updates, UX, and 404 error updates to ensure website is accurate and meets the needs of our business in a timely manner

  • Respond to digital content requests in a timely manner and ensures requests are completed in a timely manner

  • Take the lead on site user requirements, job feeds, and ATS integrations

Content and Storytelling

  • Collaborate with direct team and stakeholders to source and create content to attract talent

  • Produce content, in a variety of mediums, to amplify our culture and values, and sell FME to candidates across roles, locations, and channels

  • Stays up to date on content, web, and SEO trends to ensure our content stays relevant and makes an impact

Analytics and Reporting

  • Develop and contribute to weekly/monthly/quarterly reporting to demonstrate value and impact to stakeholders

  • Proactively report on, monitor, and analyze site performance (e.g traffic, conversions)

  • Support direct team by pulling careers site and/or Workday reports to understand and contribute to campaign proposals and end-of-campaign performance reports

Project and Process Management

  • Develop and optimize processes, tools, and templates related to the careers site, site content, employee stories, analytics, and reporting for the global recruitment marketing team

  • Make recommendations to further enhance our digital content and careers site

  • Own and drive timelines, weekly meetings, status tracker of various work streams and communications

WE'RE LOOKING FOR SOMEONE WHO HAS:

  • Bachelor’s degree in Business, Marketing, Communications, or equivalent experience

  • 5+ years of recruitment marketing, employer branding, or equivalent experience

  • Solid understanding of content strategy and storytelling

  • Experience in digital candidate or UX/UI

  • Strong attention to detail, project management skills, and proven ability to consistently meet deadlines

  • Strong ability to manage stakeholders and work with cross-functional, global teams

  • Strong written and verbal communication and presentation skills

  • Experience analyzing and simplifying data to communicate impact to stakeholders

  • Knowledge of website analytics and reporting, UX and SEO best practices, and understanding of basic web publishing

  • Experience with Workday reporting, ATS integrations, job feeds, UTMs, Smartsheet automations, preferred

Decades of experience in dialysis, innovative research, the global leader in dialysis services and products – that is Fresenius Medical Care. As a global health care company, we have a special mission: provide the best possible care. Join us to improve the quality of life for patients around the world.

EOE, disability/veterans