This job was posted by https://www.kansasworks.com : For more
information, please see: https://www.kansasworks.com/jobs/13117834
Summary: The Field Marketing Manager is responsible for all
marketing activities supporting sales for an assigned geographic region.
This position has substantial understanding of sales-focused marketing
as well as our audiences of K-12 school administrators and education
leaders. They enjoy taking charge of regional marketing programs,
detailed planning, proactive communication, and flawlessly delivering
memorable marketing experiences that support our sales goals.
Working closely with internal Sales and external partner teams, this
role will identify the unique needs across the region and manage content
and campaign execution while contributing to events, training, and
special projects. As a key member of the Marketing team, this role
collaborates across demand generation, customer success, sales and Sales
Development teams. The ideal candidate will have strong integrated
marketing experience, and the ability to track campaign performance
through to business outcomes. This position enjoys a fast-paced work
environment and has strong written and oral communication skills,
exceptional project management abilities, and strong attention to
detail.
These tasks are accomplished by performing the following duties.
Essential Duties and Responsibilities (other duties may be
assigned):
Adapting print and digital collateral and content marketing programs to
the needs of a regional sales team
Working closely with sales representatives and customer success teams to
identify opportunities, support lead generation for Pitsco products and
services
Creating, expanding, and accelerating sales opportunities through
regional and account-focused marketing execution and managing marketing
campaigns that promote our products and/or services, within marketing
defined strategy
Supporting channel activities with Pitsco partners from approval of
campaign through execution as required
Advocating for the sales region you support and helping the rest of the
Marketing department understand their priorities
Supporting the Marketing department and help the Sales team understand
the Marketing departments priorities
Contributing to regional event and campaign strategy, decision-making,
and on-site management (as needed)
Ensuring all events and marketing campaigns are delivered on time and
within budget, measure and report on their effectiveness
Following the Pitsco process, project manage all campaigns from
beginning to end ensuring they meet the target objectives