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Overview
Join the TurboTax Holistic Search team as a TurboTax Technical SEO Manager. With deep technical SEO expertise and a robust track record, play a key role in optimizing organic search tied to top line business metrics (traffic, logins, units). With 6+ years in the field, and strong critical thinking skills, you'll leverage your ability both to strategize and to implement in our dynamic, fast-paced org. Embrace the opportunity to be part of a results-focused team dedicated to continuous improvement and innovation in SEO.
What you'll bring
BA/BS in Marketing, Business Administration, Computer Science, or a related field.
6-10 years of hands-on, advanced technical SEO experience; PPC and Holistic Search familiarity a plus
Expertise in SEO tools like Google Search Console, Screaming Frog, GetStat, SEMRush, Adobe Analytics, and other key industry tools.
Outstanding analytical and problem-solving skills with a proven ability to make decisions based on data.
Strong entrepreneurial spirit with a documented record of innovation and a "test & learn" approach, who leads by example.
Exceptional communication skills, adept at offering and receiving constructive feedback to strengthen team and cross-departmental relationships.
Highly organized and detail-oriented, with an ability to manage multiple priorities and align them with the organization’s strategic goals.
Passionate about SEO with an ongoing commitment to staying on the cutting edge of search marketing trends.
How you will lead
Champion technical SEO best practices organization-wide to bolster organic search traffic and meet rigorous business goals each year, including successfully influencing teams from ideation to execution.
Provide deep technical SEO oversight and management of site architecture, platform migrations, technology decisions, crawling/rendering, subdomains, international SEO, and more.
Reimagine the TurboTax SEO strategy in partnership with other SEO leaders, aligning with short-term and long-term business objectives.
Employ advanced SEO techniques for AI Overviews, Chatbot, Schema, CWV, AMP, ASO and other optimization strategies.
Build and drive collaborative relationships across functions (engineering, web ops, design, strategy, analytics), ensuring SEO principles are integrated from design through coding.
Lead with effective communication at the right altitude for different audiences, and actively seek feedback from internal and external stakeholders—including agency partners—to build trust and cooperation across teams.
Passionate about data, analyzing and interpreting user behavior and search performance to evolve SEO strategy with data-backed insights.
Lead SEO tracking, refine attribution across devices (desktop, mobile web, mobile app), and help deliver insightful performance reporting.
Lead SEO testing requirements, evangelizing best practices across teams for sitewide A/B, multivariate, geo and personalization tests from concept to implementation.
Integrate seamlessly with the PPC team and broader digital marketing channels, employing a data-driven approach to maximize outcomes and ROI.
Manage app store optimization strategies to maximize mobile app visibility and download rates.
Inspire and effectively manage agency partners and contractors to deliver their best work for the TT SEO team.
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position in Southern California is $120,00-162,000 and Bay Area California is 128,000-173,00. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits) (https://www.intuit.com/careers/benefits/full-time-employees/) . Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
EOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.