Splunk is here to build a safer and more resilient digital world. The world's leading enterprises use our unified security and observability platform to keep their digital systems secure and reliable. While customers love our technology, it's our people that make Splunk stand out as an amazing career destination and why we've won so many awards as a best place to work. If you become a Splunker, we want your whole, authentic self, what we call your "million data points". So bring your work experience, problem-solving skills and talent, of course, but also bring your joy, your passion and all the things that make you, you.
Splunk is seeking a Brand Programs Manager to help lead the next phase of our brand journey. This is a newly created role and offers you the opportunity to shape the strategy to build programs to increase awareness and reputation for Splunk.
Reporting to the Director, CxO and Brand Programs, you will help execute a comprehensive integrated plan to grow our unaided and aided awareness for Splunk and evolve our naming conventions and brand architecture. We are looking for a data-driven, marketing and media professional with 8+ years hands-on experience managing highly visible global brand programs including media campaigns, sponsored content, and brand architecture strategy. You will be instrumental in orchestrating campaign strategies that resonate with our target audience and reinforce our market position.
What you'll get to do
Develop and launch global brand media campaigns that drive C-level awareness and reputation of Splunk by partnering with our media agency and in-house digital, creative, messaging and content teams.
Develop credibility and relationships with key internal partners and be seen as the go-to authority on corporate campaigns and programs.
Manage our program measurement framework rooted in insights and research. Track and measure business impact and return on investment.
Maintain and refine our brand architecture, strategically balancing the need for growth with the imperative of brand coherence.
Help implement and manage Splunk’s brand naming process across a spectrum of products, teams, events, and services, ensuring relevance, impact, and legal compliance.
8+ years in developing and managing integrated marketing campaigns and programs with roles in brand marketing, advertising, paid media and/or campaigns.
Experience developing and driving campaigns for marquee B2B and/or B2C brands.
Direct experience creating multi-channel brand campaigns including media strategy and activation plans across TV, Print, Out of Home, Digital, Social and Audio/Podcasts in US, EMEA and APAC markets.
Experience with brand architecture and naming a plus.
Comfort working in a high growth, continuously evolving environment.
Excellent storytelling abilities– in both written and verbal formats.
Comfortable interpreting data, deriving relevant insights and using them to inform future campaigns.
Project management and agency management skills are crucial for this role.
Splunk is an Equal Opportunity Employer
At Splunk, we believe creating a culture of belonging isn’t just the right thing to do; it’s also the smart thing. We prioritize diversity, equity, inclusion, and belonging to ensure our employees are supported to bring their best, most authentic selves to work where they can thrive. Qualified applicants receive consideration for employment without regard to race, religion, color, national origin, ancestry, sex, gender, gender identity, gender expression, sexual orientation, marital status, age, physical or mental disability or medical condition, genetic information, veteran status, or any other consideration made unlawful by federal, state, or local laws. We consider qualified applicants with criminal histories, consistent with legal requirements.
Base Pay Range
Base Pay: CRC 27,200,000.00 - 37,400,000.00 per year
Splunk provides flexibility and choice in the working arrangement for most roles, including remote and/or in-office roles. We have a market-based pay structure which varies by location. Please note that the base pay range is a guideline and for candidates who receive an offer, the base pay will vary based on factors such as work location as set out above, as well as the knowledge, skills and experience of the candidate. In addition to base pay, this role is eligible for incentive compensation and may be eligible for equity or long-term cash awards.
Benefits are an important part of Splunk's Total Rewards package. This role is eligible for a comprehensive, competitive benefits package which may include healthcare and retirement plans, paid time off, wellbeing expense reimbursement, and much more! Learn more about our comprehensive benefits and wellbeing offering at https://splunkbenefits.com .