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Manager, Mass Marketing - Toronto, ON
At March of Dimes Canada, our collective work matters . As a leading national charity backed by a history of more than 70 years of impact, we’re dedicated to being Canada’s leading service provider, resource, and advocate, empowering people with disabilities to live and thrive in communities nationwide.
Our collective efforts are rooted in our Purpose , Vision , and Mission , which inform how we drive all our work forward:
Purpose: Champion equity. Empower ability.
Vision: An inclusive, barrier-free society for people with disabilities.
Mission: To be Canada’s leading service provider, resource, and advocate, empowering people with disabilities to live and thrive in communities nationwide.
Opportunity:
Reporting to the Associate Vice President, Philanthropy & Partnerships, the Manager, Mass Marketing is responsible for developing and executing integrated marketing campaigns that drive brand awareness, donor engagement, and revenue growth.
This role leads the strategy and implementation of mass marketing initiatives across digital, print, and broadcast channels, ensuring alignment with organizational goals and audience insights. This is a unique opportunity to blend strategic leadership with hands-on innovation – leveraging both traditional and digital platforms to reach new audiences and deepen supporter relationships
Aligned to the organization’s philanthropy strategic framework, plan, lead and execute integrated, operational business plans to develop mass fundraising strategies in achieving overall financial and non-financial objectives.
Roles and responsibilities:
• Responsibilities include creation and oversight of an integrated solicitation plan for annual donors as well as developing and overseeing strategies to grow the annual donor base and increase total giving.
• Develop and execute both short- and long-term strategic plans for mass marketing programs, identifying growth opportunities and ensuring alignment with institutional goals.
• Plan and execute direct mail, email, social media, and online giving platforms, ensuring a cohesive and integrated donor experience.
• Develop and implement data mining, segmentation, and predictive analytics strategies to maximize solicitation yields, deepen donor engagement, and drive personalization across all annual giving activities.
• Ensures the maintenance of the digital and social presence ensuring that the information is accurate, enticing and motivating and contribute towards web, marketing and brand development projects
• Manage relationships with external agencies, vendors, freelancers, in the delivery of integrated mass marketing programs by overseeing campaign plan briefs, providing strategic direction, approving copy and creative, and facilitating required donor data.
• Manages external vendors that support our donations processing, face -to-face, telemarketing and digital campaigns.
• Utilize donor CRM systems, marketing automation platforms, and fundraising-specific technologies to track activity, measure campaign effectiveness, and inform strategy development.
• Collaborate with the senior philanthropy team and program leads to develop strategies
to contribute to overall fundraising targets and initiatives.
• Develop, monitor and track revenue and expense budgets for the Annual Mass Marketing campaign in collaboration with the AVP, Philanthropy.
• Establish and track key performance metrics, including revenue raised, donor engagement rates, donor retention and return on investment.
Qualifications and experience
• Post-secondary level education either from a university or college
• Bilingual in French and English is considered an asset.
• A minimum of 5 years of in fundraising with a focus on mass or direct marketing
• Proven track record of managing successful multi-channel campaigns and achieving revenue targets.
• Strong analytical skills and experience with marketing analytics tools (e.g., Google Analytics, CRM platforms)
• Excellent project management and organizational skills
• Strong written and verbal communication abilities
• Experience in the nonprofit or fundraising sector is an asset
• Experience managing budgets and preparing financial reports.
• Experience with development of direct response plans, budgets, performance metrics, analytics and on-going management and tracking of results
• Experience evaluating and implementing technologies that drive donor acquisition and engagement
• Previous project management and proficiency in workflow planning
• Experience working with external suppliers and providing guidance and/or direction for creative and copywriting, digital and face-to-face campaigns,
• Attention to detail and accuracy.
• Advanced proficiency in Microsoft Office.
• Self-motivated to achieve results and an effective team player.
• Ability to work in a results-driven environment to meet fundraising metrics and goals.
• Technological fluency, including data systems and CRMs, such as Salesforce, with experience using reporting applications and dashboards.
• Provide leadership and coaching to direct reports. Supervise daily activities, set clear performance expectations, and ensure alignment with organizational goals.
• Sound and independent judgement; ability to maintain absolute confidentiality and discretion where required.
• Demonstrated familiarity with, and a strong commitment to, understanding and supporting the unique needs, rights, and experiences of people living with disabilities (PLWD).
• Work outside regular office hours on occasion as needed.
Important details
MODC offers a flexible hybrid work model, combining remote work with a minimum of three in-office days per week. Located at 99 Duncan Mills Rd, Toronto, this arrangement supports thoughtful planning, stronger collaboration, and improved outcomes.
Need accommodations? We're here to help!
MODC is committed to a workforce that is reflective of the diverse populations we serve. We welcome applications from qualified individuals from all backgrounds and abilities. In accordance with accessibility and human rights legislation across Canada, MODC will provide accommodations to job applicants with disabilities and other protected needs. If you require accommodation, please notify us and we will work with you to meet your needs. We are committed to a selection process and work environment that is inclusive, equitable, accessible, and barrier-free.
Our Reconciliation, Equity, Accessibility, Diversity, and Inclusion (READI) approach
MODC is dedicated to building and advancing an inclusive and welcoming culture. It’s also why we’re focused on attracting, retaining, and supporting diverse people. Thanks to our progressive practices, team members of all abilities and backgrounds are encouraged to access the opportunities and supports they need to grow, thrive, and succeed. Our READI approach is rooted in our shared belief that championing equity and empowering ability starts by investing in our team members— and in our shared culture — so that we all feel included, safe, and confident at work every single day.